Patek Philippe Chairman Tells Swiss Fake Watch Industry To Slow Down

The people who make some of Switzerland’s most expensive patek philippe  fake watches have a word of advice for the rest of the industry: Slow down.

That might help avoid a repeat of the last two years, when watchmakers had to cut jobs and repurchase inventory after their rush into the Chinese market hit a wall. As more than two dozen brands prepare to showcase their creations at Geneva’s watch fair next week, a handful of unlisted companies that avoided the worst of the debacle say there are ways to bypass the boom-and-bust cycle.

“You shouldn’t rush,” said Patek Philippe Chairman Thierry Stern, crossing his arms in a conference room at company headquarters near Geneva. “It’s more important to preserve rarity. Most brands had to rush, because they had to achieve figures, shareholders were pushing them. For us it’s not the same.”

Switzerland has churned out more than 1 billion watches over the past four decades, and the industry is eager for signs that the worst downturn in demand since the 1980s may be ending. Richemont, which makes timepieces under a dozen brands including Cartier, said Thursday sales of patek philippe twenty 4 womens stainless steel watch at its own stores rose over the Christmas season. Total revenue at the watch unit dropped amid weak orders from other retailers. Shares in Richemont and Swatch Group AG surged on optimism the worst was over.

Still, Patek, Audemars Piguet and Richard Mille executives say they have an advantage over publicly traded Swiss watchmakers because they don’t have shareholders hounding them to increase production, which would undercut the scarcity of their luxury items.

All three brands have had sales growth for at least half a decade and haven’t resorted to job cuts. Richemont, by contrast, eliminated about 200 positions last year. Swatch’s revenue is expected to drop 8 percent in 2016, according to data compiled by Bloomberg. Richard Mille, which hired 25 people last year, recorded sales growth of 22 percent, even as the market shrank. Its watches sell for an average of 180,000 Swiss francs ($178,500).

replica patek philippe watches
replica patek philippe watches

“We do whatever we want, we don’t have to please shareholders,” Audemars Piguet Chief Executive Officer Francois-Henry Bennahmias said in his office in Le Brassus, an hour’s snowy drive from Geneva. “Many watchmakers are opening more doors instead of shrinking distribution, which is what they should be doing. We’ve also always made a point not to increase production like crazy, which has helped us a lot.”

Richemont declined to comment. A Swatch spokesman said the company doesn’t act under pressure from shareholders and analysts, and that its own stores were performing best, especially in challenging times.

The Swiss watch industry isn’t new to trauma. It survived the quartz crisis, in which competition from battery-powered watches in the 1970s and 1980s led some 60,000 jobs to disappear. Swatch’s namesake mass-market plastic watch kept factories running, helping the industry survive.

By 2010, a main driver for Swiss watchmakers was booming demand in China and Hong Kong. That led brands owned by Swatch and Richemont to increase production, push prices higher and open more stores in the region. Then, a campaign against extravagant spending and corruption in China crimped demand for patek philippe calatrava 18k screw back automatic watch there. More recently, terrorist attacks have cut the numbers of free-spending Chinese tourists coming to Europe.

Still, Swiss watch exports to mainland China have rebounded in recent months, and Hong Kong neared a return to growth in November. A recovery could mean that the listed groups would have advantage on their side again.

fake patek philippe calatrava
fake patek philippe calatrava

“Large players suffer from a greater fixed cost base and a greater store network, while smaller companies can be more nimble,” said John Guy, an analyst at MainFirst Bank in London. “On the other hand, those large players that pushed into China during the boom will be in the best position to reap the benefits if the market environment starts to improve.”

To Zuzanna Pusz, an analyst at Berenberg, being listed doesn’t necessarily create more pressure on management, especially as both Swatch and Richemont are run by families. Swatch’s biggest shareholders are CEO Nick Hayek and Chairwoman Nayla Hayek, while Richemont Chairman Johann Rupert has control of his company’s voting shares.

“They’ve historically been more focused on creating value in the long term and less so on just pleasing shareholders in the short-term,” Pusz said. “The reality is we don’t really know how well or badly the unlisted companies are doing, since we don’t have the same transparency. I doubt Patek and the rest are growing double-digit now.”

Last year the industry exported more than 20 million patek philippe multi-scale chronograph copy watches, bringing the grand total to 2.7 billion Swiss timepieces since 1885, when records began.

“The Swiss watch industry has produced too many watches,” said Richard Mille, CEO of the namesake brand, which produced 3,550 pieces last year. “Many groups today are paying for the fact that they were pushed by shareholders for volume, volume, volume.”

One Complicated Copy Patek Philippe Pocket Watch From The Us Antiques Roadshow In 2004

We have been hoping this valuation of a very rare vintage Patek Philippe pocket copy watch from the US Antiques Roadshow would be re-uploaded to their website.  This is one of those finds where the timepiece has literally been sitting locked away in perfect condition.  Yes, we know the clip is from 2004 but still goes to show a timepiece of importance can be unearthed anytime and place.

The pocket watch manufactured by Patek Philippe 18K gold in 1914 featured a perpetual calendar, splits seconds chronograph and minute repeater housed in an engine turned 18ct gold case.  The man who brought in the pocket watch was the great-grandson of the original owner.

atek Philippe George Thompson Pocket replcia Watch
Patek Philippe George Thompson Pocket replcia Watch

The story of the rediscovery of George Thompson’s unique, grand complication timepiece is almost as extraordinary as the watch itself. Thompson, who was born in the English county of Devon in 1840, began his working life as a financier but the bank he worked for collapsed during the 1870s, prompting him to move to America. Changing to a career in journalism, he took a position with the St. Paul Pioneer Press and Dispatch in St. Paul, Minnesota, eventually becoming its editor and owner.

Thompson’s success in business enabled him to commission Patek Philippe Chronometro Gondolo to make this exceptional, double-dialled watch. The front features a conventional time display with a split seconds chronograph, a 30-minute register and constant subsidiary seconds, while the reverse incorporates the perpetual calendar dials showing the day, month, date and phases of the moon,  each one exquisitely decorated in red enamel for maximum clarity. The watch also includes a minute repeater mechanism and, unusually, both the front and back bezels of its massive 54mm diameter case are engine-turned.

The whereabouts of this historically important replica patek philippe watch remained unknown for decades until it was brought to a specialist on the American version of the Antiques Roadshow for appraisal in June 2004 by Thompson’s great grandson, who had inherited it. Previously unaware of its significance, the great- grandson subsequently consigned it to a Sotheby’s auction in May 2006, where it trebled expectations to fetch CHF1.86 million. It was sold with its original box, which still contained two spare crystals and two spare springs.

The minute repeater slide on the Patek Philippe George Thompson Pocket watch
It is still possible that many rare pieces are still lying in safe keeping, with their owners not knowing the significance of what they have in their safe or drawer.  We love stories like this and seeing the reaction of the person when they found out the value of their timepiece.

Patek Philippe World Time Moon Limited Edition Replica Watch Ref. 5230r

The Replica Patek Philippe World Time Watch Ref. 5230R pairs Louis Cottier’s famous means of displaying simultaneous world time with the convenience of a self-winding movement. Mark McArthur-Christie discusses the many virtues of this horological nobleman.

Your iPhone will probably conjure up the time in the Marquesas Islands with just a couple of taps of a virtual button.  Your laptop can tell you if the hotel bar on the remote Chatham Islands is open in less time than it’s taken you to read this.  By comparison, the new Patek Philippe 5230 Heure Universelle world timer is pretty useless.

That’s because they’re in those strange, tricksy half and quarter-hour timezones that sneaked past Sir Sandford Fleming’s 1879 attempt to make sense of world time.  And neither appears on the 5230’s dial.  So why – in the name of all that’s holy and Swiss – should you spend the sharp end of £300 on the 5230?

replica Ref. 5230G – 18-carat white gold
replica Ref. 5230G – 18-carat white gold

For just the same reason you’d drive a Bristol 409 and not a Honda Civic, even though the Honda is a far better car in almost every way.  For just the same reason you’d spend nearly £3,000 on a vintage Hetchins Curly bicycle when a modern carbon fibre racing razor blade is lighter, faster and stronger.

The Civic and the carbon bicycle are rational choices.  Both will do a splendid job, but never make your heart sing in the way their more analogue alternatives can.  I can’t imagine many Civic owners have glanced over their shoulder at their parked car and smiled.  I don’t imagine many people have opened a bottle of wine, poured a glass and sat and just looked at the frame joints on their carbon bike frame.

The Bristol, Hetchins and Patek Philippe are irrational, emotional choices and all the better for it.

Moreover, the Patek packs in 177 years of concentrated horology and distilled watchcraft.  See that pattern at the centre of the dial?  Look a little closer and you’ll realise it’s actually the same pattern, repeated in ever-smaller concentric circles as it orbits the cannon pinion. It’s produced on a hand-operated guilloché machine that’s been sitting in Patek Philippe’s workshop since around the turn of the nineteenth century.  PP is clearly not in the business of innovation for fashion’s sake.

But world timers, like the world they time, need to change.  And it’s not just for aesthetic reasons.  Countries change the cities they use to anchor their timezones and even the zones themselves alter.  For example, Moscow may be moving in one direction politically, but in 2014 it moved closer to Europe by nipping from four hours ahead of Greenwich to just three.  And, while they were at it, the Duma made a few more tweaks that spread 11 timezones out across Russia – up from 9. patek philippe copy watches makers can’t simply go on making the same old worldtimers now that Dubai, not Riyadh, is the reference point for UTC+3.

All this timezone upheaval has meant Patek Philippe has redesigned the timezone wheels of its Heure Universelle collection.  You’ll now find Dubai, not Riyadh on the outer dial, and Brisbane instead of Noumea.  But despite the guilloché dial treatment, always a trademark of earlier PP designer Svend Andersen’s world timers, Patek hasn’t gone so far as to replace Los Angeles with Beverly Hills.

While they were at it, Patek’s watchmakers also redesigned the hands and cases of the Heures Universelle.  This fitted rather nicely with President Thierry Stern’s decision to show the entire range at Basel 2016 strapless to emphasise the quality of Patek’s case manufacture. The new case is a 38.5mm Calatrava style that’s just 10.23mm thick and you can have it in white or rose gold. The bezel is narrower than we’re used to for a PP world timer and smoothly polished too.

Push the domed, cuboid push-piece set into the case at 10 o’clock and several things happen at once. The hour hand moves forward by a step, the city dial and the 24 hour ring move one step counterclockwise and now you’re in a new timezone.  There’s no fuss, no need for a stylus or any interruption to the watch’s timekeeping.  The minute hand is completely unaffected by the changing hours.

But this is a world timer – a very different sort of patek philippe complicated watches annual calendar from the humbler GMT or dual timezone model.   What’s the difference?  A world timer will show you simultaneously, at a glance, the time in any of the 24 main timezones of the world rather than just two or three.  It’s all thanks to watchmakers Emmanuel and Louis Cottier who found a simple, but particularly elegant, way to show simultaneous world time.

Emmanuel, Louis’s father, invented a world time system in 1885, based on the globe’s 24 time divisions. Louis went on to work with Patek Philippe and, in 1931, he produced the modern world timer’s ancestor; a watch that displayed local time in hours and minutes but with a 24 hour dial ring and a separate timezone bezel.  To read local time, one adjusted the bezel until one’s local city was at 12 o’clock.  And to see the time in every key timezone in the world, one simply looked for the city name and read the time from the 24 hour dial.

So successful was Cottier’s system that he went on to make a world time pocket watch that was given to Winston Churchill after WWII.  This particular watch sold for nearly £500,000 at Sotheby’s in 2015.

imitation Patek Philippe World Time Watch
imitation Patek Philippe World Time Watch

Cottier was an exceptional watchmaker.  Not only did he perfect the world timer for Patek Philippe, he also developed the remarkable Cobra concept watch in 1958.  This was a watch that displayed the time (just the local sort) on rollers, visible through a slit window in the watch’s futuristic gold case.

Despite its relatively small size of 38mm, the 5230 bearing Cottier’s world time system is very simple indeed to read and use.  All 24 city names around the outer dial ring are clear and easy to see.  The 24 hour inner dial removes any ambiguity still further with a tiny, applied gold sun and crescent moon, indicating 1200 and 2400.

Visually, the 5230 (PP model names are, of course, created by a closely-guarded mechanical random number generator in a Rue des Vieux-Grenadiers basement) is a little simpler than the Ref. 5930 World Time Chronograph with its extra subdial, chrono seconds and two additional pushers.  It’s none the worse for it though.

Much has been made of the hour hand of the 5230 being shaped to resemble the Southern Cross constellation.  A little unfair on those of us in Northern Europe, perhaps – and a rather odd choice for a Swiss nice watchmaker.  Nevertheless, it’s piercing and taper makes it easier to read at a glance than the previous balloon hour hand.  Both hands match the case material and hour markers and are lapped and bevelled.

But, as ever, the real joy of the watch is behind the caseback.  In fact, one could even suggest that buying a 5230 might be a highly effective way to save money.  Rather than wasting time and subscription fees on entertainment, TV, restaurants and the cinema, simply take off your 5230, turn it over and enjoy gazing at the movement.  For hours.

It’s a bit of a stunner.  239 parts, 21,600 vph, 48 hours of power reserve and a level of accuracy that looks at COSC certificates, raises an elegant, slightly supercilious eyebrow and smiles knowingly.

It’s self-winding but measures just 3.88mm in depth – only fractionally thicker than a pound coin.  That’s because its micro-rotor, engraved with the Patek Philippe Calatrava cross, sits flush with the movement plates. Normally, a micro-rotor of this size – perhaps a third larger than the mainspring’s barrel – would struggle to keep a movement wound.  Patek’s watchmakers have got round the problem with a rather simple, and typically Patek, solution.  They’ve made the rotor from 22kt gold.  That gives it plenty of weight and thus – critically – torque.

fake patek philippe sa - complications ref. 5230g-001 white gold
fake patek philippe sa – complications ref. 5230g-001 white gold

All this winding power gets transmitted to the mainspring and into the movement through 33 jewelled bearings – although you can only see 10 of them through the sapphire caseback.  And it’s regulated by PP’s unique Gyromax balance – using tiny, turnable weighted collets (rather than screws) to cut air-resistance and increase the balance’s moment of inertia.

You get bridges with chamfered edges and Côtes de Genève (on the micro-rotor too), perlage on the mainplate and even the wheels of the going train have chamfered spokes.  Yet, despite all the haute horlogerie finishing, it’s not over the top or bling.  All in all, it’s the sort of movement that makes one reach for a loupe and stare.

Seriously – buy a 5230 and drop your TV licence in the shredder. You won’t be needing it anymore.  Yes, of course, you can get an app that does the whole world time thing far more efficiently, but apps have all the joy, soul and satisfaction of a tax inspectors’ Christmas party.  Sometimes – perhaps nearly always in Watchworld – analogue is, actually, best.

Thierry Stern On Guardian Of The Patek Philippe Calatrava White Dial Roze Gold Ribbed Bezel Replica Mens Watch Patrimony

The President of Geneva’s preeminent patek philippe calatrava replica mens watch maker speaks candidly and broadly about the industry, the brand and the next generation.

Having become President of Patek Philippe in 2009, assuming the mantle once donned by his father and grandfather before him, Thierry Stern is no mere watch industry boss, he is the steward of a multi-billion Swiss franc enterprise that is arguably the world’s most prestigious watchmaker.
What’s the Patek Philippe “DNA”?

It’s what I have seen since I was a child. I was always in the middle of watches, with my grandfather, with my father, and all the books. Imagine when you are living in the middle of watchmakers, even if you are not going to look at them, you will see them.  That’s how you have to learn the DNA. There’s no book that will teach you that, except today we have the museum book so you can have a look at all the pieces.

The replica ref. 5208P grand complication on Mr Stern's wrist
The replica ref. 5208P grand complication on Mr Stern’s wrist

A good example: I asked my dad many years ago, how do I recognise good enamel pieces? Early on I had difficulty distinguishing between a normal and a very fine example, but that was easy for my father. He told me there is only one solution, when you have a hundred of them in your hands, you will know.

A trio of enamel Patek Philippe pocket watches that sold at Phillips’ Hong Kong watch auction in November 2016

Name the stand-out watch introduced during your time as President.

The pilot copy patek philippe calatrava automatic opaline dial watch. The Calatrava Pilot Travel Time was something that was not needed and was not expected. But I thought it was fun to do it.

Most of the time, people who really like Patek know what are we going to launch the next year. You look at the collection and see this reference in white gold, so you can imagine we will launch it in yellow gold or rose gold.

fake Patek Philippe pocket watches
fake Patek Philippe pocket watches

That’s something that bothers me sometimes, because I think it’s great to surprise people. It’s like having your gift for Christmas but you already know what you’re going to receive. You’ll be happy but on the other hand you’re losing the effect or the pleasure. That’s why sometimes it’s fun to prepare something that nobody expects. The pilot watch was one of them.

Today it’s a very successful piece. People accept it. I could sell much more but I am limit the production.

And if you look at the details, people didn’t realise how far we went. All the small details on the dial, on the case, the pushers. That’s Patek Philippe.

People said it’s not your design, but it is. You see it in our museum where you have the two original examples. In fact, I have another vintage patek philippe nautilus black dial brushed stainless steel case black leather strap that can prove to everybody that it’s not a copy of Zenith or IWC. Mine was earlier. I have never showed the picture, I kept it in case the criticism went too far.

Is Patek Philippe on the acquisition trail?

We did buy, for example, dial makers, but today not that much anymore, because we have everything. The only thing I should buy, but I’m not willing to do it, is a farm for all the crocodiles.

Patek Philippe was already fabricating everything inside our own factories. Many years ago I asked my dad, why should we do everything in-house? We have good people outside the firm, in Switzerland there are a lot of good companies. He told me he tried; they are good and they can reach Patek Philippe quality, but the quality goes up and down. So if you want to maintain the right quality, it has to be internal – that’s the only way.

Calatrava Pilot Travel Time ref. 5524G fake watches
Calatrava Pilot Travel Time ref. 5524G fake watches

But we do not invest in watch companies. We have investments, for example, in research. It can be together with some other brands, because it’s too expensive to do it alone.

Or we invest in some suppliers who are in difficulty. For example we need the rubies for movements and there’s only one company making all the small rubies. I don’t want to buy this company because I don’t need that quantity, because I am using maybe 1% of their output.

But I need those rubies so we are investing in the supplier, alongside many other brands… we have to invest inside to protect that.

How significant to your business are the record auction prices for fake patek philippe watch?

Strong auction results give confidence to the customer. He appreciates the fact that yesterday we created those beautiful pieces and then today we are still making beautiful watches.

For sure it’s beautiful when you see that in the 1940s when we created the 1518 in stainless steel, the price was SFr2500. And today, SFr11m. Wow.

As I say it does give confidence. Most important, people realise that the watch is still working and we can fix it. This is also beautiful, that the watch of my great-grandfather can be restored and it’s going to work again. And maybe also the value will also be there and increase.

Patek Philippe boutique
Patek Philippe boutique

The ref. 1518 in stainless steel that sold in November 2016 for SFr11m.

It’s really a boost, but we should not also take too much advantage of it, because I do not want that customers to believe that when they buy a Patek Philippe, in ten years they will sell it for ten times the price.

I prefer to see customers wearing the patek philippe complicated watches annual calendar 5147g-001. It should not remain in the safe. I am not working so hard to design the watches so that clients can just leave them in the safe. The watch has to be a pleasure, it’s something that you should enjoy.

The “generations” Campaigan Of Patek Philippe Imitation Watches

Talk to someone who knows nothing about patek philippe imitation watches and within 60 seconds you’ll no doubt be asked about “that brand” with the “you know … you look after it for the next generation” advertising campaign. Patek Philippe has been using the so-called Generations campaign to sell watches since 1996 without interruption, and the sentimental pairings of sweet family photographs and seemingly timeless watches is still going strong. On the occasion of the campaign’s 20th anniversary, I spoke with a few of the people instrumental in its creation and evolution over the decades, to get the real story behind watchmaking’s most iconic advertisements.

Jasmina Steele, now Patek Philippe Communications Director, joined the company in January of 1996, and one of her first projects was to find a new advertising agency. Patek had been working with the Bozell ad agency for more than a decade, but knew it was time to move on in a new direction. They wanted something that would break with the celebrity-heavy, product-centric marketing that dominated luxury patek philippe 5724r nautilus with diamond bezel & moon phase watch advertising at the time. Think back to the Cindy Crawford Omega campaigns, for example. That wouldn’t be very Patek Philippe, now would it?

fake Patek Philippe for men and women
fake Patek Philippe for men and women

Steele headed up a pitch competition from a handful of top European advertising agencies, including London-based Leagas Delaney. Principle Tim Delaney led the agency’s pitch team, and got right into it.

During that research, Delaney learned a number of key things. When shown pictures of celebrities and famous patek philippe chronometro gondolo owners, potential clients had an almost uniformly negative response. “What about me?” they would remark. “Why do I have to look at other people’s stories and borrow the acclaim of others?” Delaney remembers some of them saying. After a group of interviews like this in San Francisco (Leagas Delaney’s research was global, not restricted to Europe), Delaney boarded a flight home to London with the research report in hand, ready to get down to work.

It sounds almost too good to be true, but according to Delaney, the Generations campaign was actually born on that flight from San Francisco to London. If customers didn’t want to participate in the lives of others, he needed to convince them beautifully complicated mechanical patek philippe watches could be personal. “Begin your own tradition,” he wrote. Little did he know the line would stick for more than two decades.

replica Patek Philippe advertisement
replica Patek Philippe advertisement

This emotional connection is still going strong too. When asked if the campaign would be stopping or changing anytime soon, both Steele and Delaney were adamant that as long as Generations is still selling watches, and getting new customers interested in replica patek philippe watch, it would be here to stay.

There is a great irony lurking under the surface here, that I can’t leave unmentioned. The little boy from that very first advertisement, way back in 1996, could be having his own child very soon, if not already. The Generations campaign has lasted more than a generation, practicing the very thing that it preaches: longevity, timeless values, and the importance of emotion in commerce.

I won’t be surprised if it lasts another generation or more.

Swiss Fake Patek Philippe Employs Ferrari Like Marketing For It New Nautilus

Patek Philippe launched its Nautilus sport watch in Y 1972, it was an anomaly.

A luxury sports watch made of stainless steel and measuring 42mm diagonally across, the Nautilus was a departure from the era’s high-end watches, which were typically smaller, dressier and crafted from Gold.

The Nautilus went on to become an icon watch, today, steel Patek’s steel models often command months-long waiting times.

patek philippe nautilus ferrari
patek philippe nautilus ferrari

This year, the 177-year-old company again got patek philippe nautilus mens replica watch lovers attention with a pair of 40th-anni time pieces.

They are made of precious metals and have flashy touches that have got some watch fans wondering.

My preferred model is the Ref. 5711/1P, a time-and-date Nautilus encased in Platinum. Its dial features baguette-cut diamond hour markers and embossed commemorative lettering, accents that are subtly and tastefully executed, but are enough to get purists into debates.

These Special Editions mark the 40th anniversary of the Nautilus, designed by the late, great patek philippe nautilus 5980 chronograph watch designer Gerald Genta in Y 1972. Aside from the shared aesthetic details, the other anniversary model also stands out with its size.

Ref. 5976/1G, a chronograph watch in White Gold, measures 49.25mm in width (and 44mm diagonally across). This makes it the largest model in Patek’s current catalogue, as well as a contrarian statement at a time when patek philippe nautilus annual calendar fake watches sizes are shrinking, following years of large cases.

patek philippe 5712 nautilus steel
patek philippe 5712 nautilus steel

Whatever people feel, what is certain is that these by-application-only (Ferrari (NYSE:RACE) like marketing), you have to apply for them, and that does not mean you will get one, expect them to go fast.

Priced at $149, Ref. 5711/1P is limited to just 700 pieces, while the chronograph Ref. 5976/1G retails at $127 and is limited to 1,300 pieces.

Replica Patek: Collecting Strategies

I will be honest with you. I have been struggling with the following question for a long time:

How should I go about collecting Patek Philippe wrist replica watches?

The point is although I own a few of their modern watches, I do not own any vintage pieces yet. It is kind of crazy I admit that. It is my absolute intention to change this. My reason for not purchasing a single vintage Patek watch had not to do with resources but rather strategy: I simply did not know where to begin.

Do I concentrate on white metals only? Do I buy gold or rose gold too? Or what about collecting only Patek steel watches? If the metals to choose from are not confusing enough – what about the models? Do I start with collecting time only models or do I go for the complicated models like a perpetual calendar or chronograph?

patek philippe gondolo women's 18k rose gold watch
patek philippe gondolo women’s 18k rose gold watch

And from which time period do I start? With the 1920s and 1930’s where Patek made some killer rectangular patek philippe ladies gondolo rose gold diamond fake watch (think Gondolo) or do I go for the 1940s, 1950s and 1960s – for the golden period of Patek production – but also the most expensive to collect? It was my inability to answer these questions that have put me in the situation I am in today and why I have not yet started to collect any vintage Patek so far.

But I seemed to have found an answer. Let me share it with you.

I was leafing through the book of collecting Patek Philippe wristwatches by Patrizzi (the three volume edition) where pretty much every single Patek Philippe ever made is illustrated. I spent hours and days going through this book and realized two things: 1) Patek Philippe steel, white gold or platinum  ladie’s calatrava watches are just extremely rare compared to gold. This is good. I like rarity. 2) Some of my favourite models in the world just look better in white metal.

I am talking about the 3448 – main picture above (for an in-depth on the 3448 see post here), the 2552 in platinum (another one of my dream watches) not to mention the 2526 (it is my dream to find either a platinum or white gold version with diamonds and silvered dial, or a platinum version with enamel dial). The 130 is another dream new patek philippe jewellery imitation watches of mine and I also think this model looks better in steel than in gold.

Patek Phillipe Luxury Replica Watch
Patek Phillipe Luxury Replica Watch

With a few exceptions (like the 1518 which I find a dream in pink gold or a 530 in any metal) I will concentrate on finding Patek in only white metals. Steel, white gold and platinum. I will for the most part avoid buying any gold Patek wristwatches (with the odd exception of course). As from which time period, I think I will just be open and take the opportunities as they come.

Concentrating on only white metal Patek, makes sense also because I already own a few gold Rolex watches and I believe many Rolex models look superb in gold. There is something about Rolex and the gold metal that will always be fascinating and powerful. Not so with Patek Philippe.

The noblest of watchmakers on balance looks better in the white metal. This is the conclusion I have made for myself. Let me show you a few pictures to illustrate what I mean.

patek philippe twenty 4 womens stainless steel fake watch
patek philippe twenty 4 womens stainless steel fake watch

One of the most elegant patek philippe nautilus womens 18k rose gold watches ever made from Patek is the 3448. It looks sophisticated in white gold. This is my preferred choice for the 3448.

The Ref 130 is also a model that I think just looks best in steel and is more attractive than gold or pink gold. This was another killer watch I let go by. Do you notice the stamp on the upper left lug?

No it is not a precious metal stamp but rather the stamp indicates a Portuguese Importation mark. This patek philippe quartz white gold & diamonds copy watch sold at Christies this May 2016 for CHF 209’000.

Would you like to see a 130 but sector dial? Looks also splendid in steel.

I also prefer the mighty Ref 530 in steel than in precious metals. Agreed? This Astrua signed sector dial fetched CHF 1.2m in Geneva earlier this year.

Next is a hyper rare 570 in Platinum with a sub seconds – a combination (which if originally issued) is very very rare.

Let us move to another very cool reference 565 in steel, this time with Breguet numerals. This patek philippe twenty 4 womens 18k rose gold watch looks superb in steel.

We finish with another all time favourite reference of mine from Patek – the simple (but extremely well designed) ref 96.

Ref 96 is the quintessential Patek in my view – the first Calatrava model of Patek. Below an example with ‘flat bar’ indexes – for me the most attractive version of the ref 96. This ref 96 is an early version from 1937 and notice the long signature on the watch.

From Zeros To Heroes: The Replica Patek Philippe Nautilus 5711/1P And 5976/1G Anniversary Watches

On October 3, 2016, Patek Philippe launched two hotly anticipated limited-edition watches in commemoration of the fortieth anniversary of its patek philippe nautilus replica line: a chronograph in white gold (Reference 5976/1G) and a time-and-date model in platinum (Reference 5711/1P).

In departure from prior practices, there was no lavish launch event: British GQ’s watch and jewelry supplement published an exclusive photo feature on the 5976G the day prior to the full-scale launch, and extensive online coverage of both patek philippe nautilus 5712r-001 18k rose gold watches followed the next day pursuant to the press release being disseminated.

Reaction from the watch community was immediate – and scathing. Yet barely a few weeks later, opinions were much more positive. By early December even many early critics declared themselves enthusiastic converts and eager buyers.

Patek Philippe 40th Anniversary Nautilus Chronograph in white gold
Patek Philippe 40th Anniversary Nautilus Chronograph in white gold

What happened, what are these watches really like when seen in person, and what can we learn from all of this?
How events unfolded

More than one of my Nautilus-loving friends spent a decent amount of the late summer and early autumn speculating on the potential form of the upcoming anniversary watch or patek philippe nautilus annual calendar watches.

And while they had hoped for invitations to a Nautilus anniversary launch event, none materialized for one simple reason: to some extent in recognition of current industry conditions, Patek Philippe had decided on a more virtual strategy for introducing its two new watches, among other things depending heavily on a set of photographs taken by noted commercial photographer Jean-Paul Cattin to provide the visuals for the launch.

Patek Philippe Nautilus Reference 5976/1G on the authors wrist
Patek Philippe Nautilus Reference 5976/1G on the authors wrist

I’ve visited Cattin’s website several times now and have been impressed on each occasion with the way that he has brought a variety of Swiss-made luxury products to life.

As an amateur photographer, I’ve also noted that in some campaigns he utilizes a bright and fairly uniformly lit style that is dramatic, but can make objects appear quite different from how they would look in natural light.

In the case of the Nautilus anniversary patek philippe nautilus chronograph watches, several of the launch images were brightly lit in ways that accentuated the watches’ most provocative features: applied diamond hour markers and what rapidly became known online as “tombstone” inscriptions on the dials that designate the 1976 origin of the Nautilus, the fortieth anniversary, and 2016 issue date of the pieces.

There was also some initial confusion about the size of Reference 5976: in actuality the diagonal distance across the bezel is 44 mm, but that dimension was incorrectly reported in many accounts to be 49.25 mm (originating with the GQ post), which is the total distance across the case including the nautically themed flanges.

Patek Philippe Nautilus Ref. 5976/1G
Patek Philippe Nautilus Ref. 5976/1G

Neither of these sizes is tiny, but envisioning the larger diameter led to visions of a truly gargantuan watch.

The anniversary watches in hand and on the wrist

Like everyone else, I had the opportunity to view the initial press photos and to read the initial reactions online.

Happily, I also had the opportunity in early November 2016 at Patek Philippe’s Geneva salon to handle both the 5711P and 5976G and to see one “in the wild” on the wrist of a good friend who took delivery of a 5711 during our visit.

I subsequently saw a second example of the same fake patek philippe nautilus chronograph watch worn by another watch pal.

An Extremely Rare Patek Philippe Replica Grand Complication Sold By Bonhams

In the horological world, the name great classic fake Patek Philippe has become synonymous with the type of high-quality craftsmanship yearned for by watch collectors around the world. On December 14, timepiece connoisseurs will be presented with another of the Swiss watch manufacturer’s offerings when Bonhams London auction house will offer the Patek Philippe Reference 5160G-001 as part of its Fine Watches and Wristwatches Including the Collection of a European Nobleman sale.

rare patek philippe watches
rare patek philippe watches

This extremely fine grand-complication unique perpetual calendar timepiece is part of a limited series of automatic perpetual calendars that the company introduced in 2010. The 5160 line began as a bespoke piece commissioned for a single customer, but the manufacturer thought the design was too remarkable to be left as a one-off.

patek philippe replica watches
patek philippe replica watches

As one of just 40 examples made with an 18-karat white-gold case, Reference 5160G-001 is especially coveted by watch collectors. Along with the perpetual calendar, this rare wrist powerful blue piece uniques watch is equipped with a moon-phase display, leap-year indicator, and a retrograde date hand. It also features a fitted brown alligator-leather strap that is joined together by a signed 18-karat-gold folding clasp. Like all watches in the 5160 series, the timepiece’s caseback is individually hand engraved with the same baroque pattern as the original commissioned watch. The watch also comes with a Patek Philippe presentation box that contains a certificate of origin along with other relevant literature.

back of replica patek philippe watches
back of replica patek philippe watches

Evidence of their preciousness to collectors, very few examples of the 5160 ever make it to auction, so when one does go up for sale, it is an occasion within the horological community. The Replica Patek Philippe reference 5160G-001 is estimated to sell for between $130 and $190. This wristwatch, along with more than 150 lots on offer, will be available for public viewing from December 11 through 14.

Copy Patek Philippe Celebrates 20 Years Of Its Iconic Advertising Campaign

This year, Patek Philippe celebrates 20 years of its famed advertising campaign that took the world by storm when it was launched in 1996: “You never actually own a Patek Philippe…”  So intriguing is the concept that it has lasted the brand a full 20 years – with renewed attention year after year for its on-point statement.

In fact, as recently as March 2015, The Atlantic published an article asking advertising professionals from around the world “What is the Best Advertising Campaign of All Time?” Answers were published from ad executives and specialists and included ads on everything from salt to computers to new patek philippe replica black leather strap watches.

patek philippe generations ad campaign
patek philippe generations ad campaign

In that article, Tim Calkins, professor of marketing at Kellogg School of Management answered: “How do you sell a $250 watch when people can buy an accurate one for $10? Patek Philippe’s ‘Generations’ ads, featuring fathers and sons and the line, ‘You never actually own a Patek Philippe. You merely look after it for the next generation.’ A Patek watch which scratch-resistant sapphire crystal isn’t a device for telling time. It’s an heirloom that transfers values across generations.”

This is the ringing truth behind the slogan that has lasted two decades. After all, not everyone is buying a collector’s palette of watches. Some people want just one special piece that will hold its value and become an heirloom. The ad, it seems, has also held its value and become an iconic phrase for luxury watches.

patek philippe ladie's calatrava watch
patek philippe ladie’s calatrava watch

Patek Philippe actually launched the innovative ad campaign at the same time it opened its Manufacture in Plan-les-Quates (outside Geneva), which brought together all of its free-standing ateliers under one state-of-the-art roof. At the same time, the brand inaugurated its own luxury magazine for owners of Patek Philippe original cream diamond dial watches.

The initial reaction to the emotional advertisement, which depicted a father and a son, met with descriptions ranging from “cheesy” to strongly emotional and powerful. Some critics thought the brand was arrogant, while others thought the message was superbly targeted to lure in new Patek Philippe followers.

Five years after its launch, the ad campaign was the subject of a 2011 article entitled “Luxury Branding the Future Leaders of the World” that ran on  The Last Psychiatrist. In that article, the author leads by saying:

patek philippe 18k rose gold quartz imitation watch
patek philippe 18k rose gold quartz imitation watch

“Want to go buy a $100 patek philippe ladies rose gold diamond watch?  In 2009-14? Hell yeah, let me get my coat.” And later in the article assesses that the ad is not targeted to the top 1 percent, but rather, “The target demo is the Aspirational 14%.   They know they are supposed to like quality and goodness and etiquette and discretion, but no one ever taught them what those things look like, so when someone does point it out to them they will go all in.”

In other words, it was the first time an ad actually pointed out: this is a very special watch and brand. Of course, maybe another brand could not have pulled this message off as successfully as Patek Philippe, which was then, as it remains today, a benchmark in haute horology. The ad called to the emotional side of the buying decision, drawing a close relationship between the owners of a Patek Philippe, the quality of what they are wearing and the assurance that the watch and the brand would be there for the long haul …. generations.

The original ads were conceived of by Leagas Delaney, London advertising agency, whose team developed the idea of placing the emphasis of the ad on the owner of a Patek Philippe and what he would get (emotionally speaking) from the purchase, vs. focusing on the watch itself.

Patek Philippe SA
Patek Philippe SA

The message relied on photographs of fathers and sons or mothers and daughters sharing special, real-life moments. World-renowned photographers including Peggy Sirota, Peter Lindbergh, Glen Luchford and others captured the concepts. Just over 10 years after its launch, in 2007, the campaign won the Prix Suisse de la campagne horlogère de l’année Swiss award for patek philippe ladies’ gondolo serata quartz white gold & diamonds watch advertising of the year.

Over the years, the campaign has been tweaked subtly, evolving to keep current with the times, but never diluting the concept. This year, the brand unveiled four new ads with photographs that showcase three generations together for a powerful impact and story of family ties and heirloom moments.

Today, as the family-owned brand – passed through four generations now — celebrates 20 years of a highly successful ad campaign, it also celebrates 20 years of the highly coveted twice-a-year Patek Philippe Magazine. In fact, the publication is distributed to more than half a million people in 175 countries and is published in eight different languages. My guess is, though, that as coveted, as the magazine may be, consumers are not holding on to the issues for the next generation, just the fake patek philippe quartz movement watches.